Now that’s a question I hear all the time. Let me show you why it’s a very misleading question.

According to the August 2007 edition of Target Marketing Magazine, “…research indicates that the average conversion rate - that is the ratio of orders to overall site visits - is 2.9 percent.”

Since this research didn’t include smaller online marketers, I suspect the actual average is probably closer to 1% or 2%.

However, this figure doesn’t really tell you whether that conversion rate is good or bad. For example, if you’re selling a $50 million jet engine, then a 1% conversion rate could be very good! You only need approximately 100 visitors to make a $50 million sale.

In the end, I believe a “good” conversion rate is one that is optimized - in other words,
it’s the best your site can achieve.

So if your site converts 2% of visitors into customers, while it could potentially convert 12%, then your site isn’t optimized, and your current conversion rate is bad!

ConversionBlogger is about sharing ideas with you on how to improve your conversion rate, sales and profits.

I hope you’ll enjoy reading it over the coming weeks and months!