Comments on: Want People To Like Your Product Better? Put The Price UP! http://www.conversionblogger.com/product-liking-price-increase/ Converting visitors into customers Wed, 19 Nov 2008 23:49:02 +0000 http://wordpress.org/?v=2.3.2 By: Charles E. White http://www.conversionblogger.com/product-liking-price-increase/#comment-2 Charles E. White Thu, 17 Jan 2008 17:49:53 +0000 http://www.conversionblogger.com/product-liking-price-increase/#comment-2 I did some testing on a cookbook I sold several years ago. I started out with the cookbook at $14.00. Then I tried $17.00, then $24.95 and $34.95. The $24.95 sold the best with the $34.95 the second best. It made me a believer about people's perception of value with the price. It's kind of ironic but I was using Paul's split testing software back then as I do now and it made me thousands, otherwise I would have never known to raised the price. I did some testing on a cookbook I sold several years ago. I started out with the cookbook at $14.00. Then I tried $17.00, then $24.95 and $34.95. The $24.95 sold the best with the $34.95 the second best.

It made me a believer about people’s perception of value with the price.

It’s kind of ironic but I was using Paul’s split testing software back then as I do now and it made me thousands, otherwise I would have never known to raised the price.

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